Yuengling launches limited-edition cans to support veterans

POTTSVILLE — D.G Yuengling & Son Inc., is bringing back its limited-edition cans in partnership with military veteran nonprofit Team Red, White & Blue (Team RWB). The cans are part of the Pottsville brewery’s Stars & Stripes program — Yuengling’s year-round campaign to support veterans.

The Team RWB cans feature a unique desert camouflage print and Team RWB logo. Starting this month and continuing throughout the summer, the limited-edition cans will be available across the brewery’s 23-state footprint.

“As America’s Oldest Brewery, we take pride in our longstanding commitment to the U.S. military and are thankful to those who have made tremendous sacrifices to protect our country’s freedom,” Jennifer Yuengling, vice president of operations and sixth generation family member, said in a statement. “Team RWB is an organization that shares our commitment to our nation’s heroes, and we are excited to bring back our limited-edition cans that help raise awareness and support services for America’s veterans.”

YUENGLING CANSD.G. Yuengling & Son. Inc.’s limited-edition cans in partnership with Team Red, White & Blue feature a desert camouflage print. Country music star Lee Brice is brand ambassador for Yuengling’s Stars & Stripes program. (Submitted Photo)

This year’s limited-edition design has a new feature. Each can has a QR code co-branded with American country music star and official Yuengling Lager and Stars & Stripes program Brand Ambassador, Lee Brice. When scanned, the QR code will immerse consumers in a digital Stars & Stripes experience. They can watch Brice’s “More Beer” music video; learn about Yuengling’s Stars & Stripes Free Summer Concert Celebration; shop in the brewery’s virtual gift shop; enter to win tickets to see Brice on tour this summer; and donate to Team RWB.

“We are fired up to partner with America’s Oldest Brewery again this year,” Mike Erwin, executive director of Team RWB, said in a statement. “Team RWB is forging America’s leading health and wellness community for veterans and the donations from Yuengling’s Stars & Stripes program and Team RWB cans empower us to enrich thousands of veterans’ lives every day.”

Yuengling’s annual, free summer festival highlighting the Stars & Stripes program will feature s free concert headlined by Brice on July 9 in Downtown Pottsville, PA.

The cans will be available in 12-pack/24-ounce cans, 24-pack/24-ounce cans and single-serve 24-ounce cans. They will be available in store, restaurants and bars.For more information about Yuengling, visit www.Yuengling.com.

Team Red, White & Blue (Team RWB) is a nonprofit organization founded in 2010 that offers veterans real-life and virtual opportunities to build a healthier lifestyle. For more information about Team RWB visit teamrwb.org.

Curb Records recording artist Lee Brice is a Grammy nominated and CMA and ACM award winner who has had nine radio singles reach Number One.

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