Three Rhoads Energy affiliates now share the same name

Three affiliates of the Rhoads Energy Family of Companies have gotten a new name and logo, part of a rebranding effort the company says will streamline operations.

The three affiliate companies — Aulenbach & Son (serving eastern Berks County); Boyertown Oil and Propane (serving the tri-county region, eastern Berks, northwestern Montgomery County and northern Chester County), and Mack Energy (serving eastern Chester County and the Main Line) — have been operating for several years as part of Rhoads Energy, a leading provider of fuel and HVAC services in southcentral Pennsylvania.

Each company will now transition from their original brands to the Rhoads Energy name and logo. The move is expected to streamline operations, lower costs and clarify Rhoads Energy’s position in the marketplace, according to a Rhoads Energy press release. It will also make all of the company’s services available to customers of the affiliates.

“This rebranding will consolidate our team under the same umbrella while maintaining hometown, high-quality service and values,” Michael DeBerdine, CEO of Rhoads Energy, said in a statement. “We expect a very smooth transition for our team members and our customers.”

To plan for the transition, Rhoads Energy consulted with the original owners of the affiliates, when it was possible.

This move is not the first time Rhoads Energy has folded another company into the parent brand. In 2021, Lebanon-based V.R. Bolts Inc. was rebranded.

“The move reduced confusion and improved service, leading Rhoads to continue the strategy with the other affiliates,” the press release stated. Rhoads Energy built on its experience with that transition, as it moved forward with the newest rebranding.

DeBerdine said the companies already share phone systems, dispatching and operating guidelines, so they were “already woven into the Rhoads culture.”

Earlier this year, equipment technicians from the affiliates transitioned to become part of Cool Crew, the HVAC service group Rhoads Energy launched to highlight its expertise with equipment installation and service. The new business unit was designed to pool resources and offer streamlined service for its HVAC customers in five counties including Berks, Chester, Montgomery, Lancaster and Lebanon.

Cool Crew brought together more than 50 technicians from across Rhoads’ affiliate companies. At the time of the transition, the company said the new unit  “creates a foundation for growth and expansion.”

According to the company’s announcement, the communities served by Aulenbach & Son, Boyertown Oil and Propane, and Mack Energy will notice some changes. The Rhoads Energy name will appear on delivery vehicles, uniforms, signage and correspondence. Online, the company websites will begin to redirect to the Rhoads Energy website, which will provide more detailed information on services and a blog section offering tips.

For more information, visit www.RhoadsEnergy.com.

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