Telecom company’s ‘Holiday Hotline’ focuses on texting this year

Recent Communications Inc. of Collegeville is shaking up its annual Holiday Hotline. Now in its fifth year, Recent’s whimsical telecommunications campaign has shifted its focus to text capabilities this holiday season.

It also marks the return of the season’s favorite holiday characters.

This year, fans of the hotline can once again exchange messages with seasonal icons Santa Claus, Rudolph, Buddy the Elf  and/or Frosty the Snowman — via text — and receive a holiday message back.


Recent Communications’ Holiday Hotline will be active through Dec. 31, according to Charlotte Conroy, managing partner at the Montgomery County telecommunications firm, as a way to support the launch earlier this year of its new business texting solutions.

“The idea of our hotline is to create awareness of our company and offering, but make it fun and festive,” Conroy said in an email response. She added that the hotline is “showcasing” the texting solutions “in action.”

To participate, individuals can text the Recent Communications Holiday Hotline number at 484-552-2180 with keywords of one of the characters’ names: Frosty, Buddy, Rudolph and Santa.

A text to Santa, for example, gets a return message that says in part: “Ho! Ho! Ho! Thanks for your text! I’m up at the North Pole checking in on the elves in my workshop. I hope you and your family have a very Merry Christmas!”

“We launched our Holiday Hotline back in 2018 as a fun and festive way to drive awareness of our company and showcase our range of business phone solutions,” Conroy said.

Conroy said 61% of consumers want to have the ability to text a business, and 70% of consumers in the past year have subscribed to receive texts from a business.

Recent Communications’ business SMS/Texting solutions offer a range of features including Keyword auto responders, appointment reminders, SMS blast campaigns, drip SMS campaigns, QR codes and URL links.

Conroy said the company works as a collaborative technology partner to design the “best fit” business phone solutions for small and mid-sized businesses and nonprofit organizations.

She previously told MediaNews Group that the company prides itself not just on its range of solutions, but its “support, responsiveness and expertise.”

RECENT COMMUNICATIONS HOTLINERecent Communications this year added business texting solutions to its telecommunications services. to highlight those services – the company’s annual Holiday Hotline features texting. (SUBMITTED PHOTO)

Recent Communications launched its first Holiday Hotline in 2018 as a way to drive awareness of the regional telecom business and showcase how the company differs from its bigger competitors. At the time, Conroy said the company was trying to do something “fun and different to make us stand out.”

That first year, people we able to call and leave voicemail messages for Frosty the Snowman, Buddy the Elf, Rudolph, and Santa Claus.

In 2019, the hotline was a philanthropic initiative to benefit the nonprofit Simon’s Heart, while 2020’s hotline featured a sweepstake aimed at those who were working from home due to the pandemic.

In 2021, callers to the hotline were asked to leave voicemails sharing short stories of “kindness, joy, generosity, and hope.” Select messages and stories were then shared on the company’s social media pages, and was a way for the company to leverage its technology to “bring someone joy,” Conroy said last year.

Founded in 2020, Recent Communications Inc. is family-owned and operated. Many of the company’s customers are headquartered in Berks, Chester, Delaware, Montgomery and Philadelphia counties, but the company also works with customers throughout the Mid-Atlantic region, Conroy said.

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