Sheetz releases new milkshake flavored with Cow Tales candy

Just in time for warmer weather, convenience store chain Sheetz has teamed up with Goetz’s Candy Co. Inc. to launch a new series of seasonal milkshakes inspired by Goetz’s Cow Tales flavors. The Baltimore, Md.-based Goetz has been making caramel products for 127 years, including Cow Tales.

The new milkshakes were launched Wednesday, May 11 and are available in 649 Sheetz convenience stores in Pennsylvania, Virginia, West Virginia, Maryland, Ohio and North Carolina.

“Collaborating with another beloved family-owned operation is the perfect partnership for Goetze’s,” Mitchell Goetze, CEO of Goetze’s Candy Co., said in a statement. “The opportunity to combine two highly respected brands, bringing together multiple generations of customers, is a treat for everyone.”

SHEETZ COW TALESConvenience store chain Sheetz has teamed up with Goetz’s Candy Co. Inc. to launch a new series of seasonal milkshakes inspired by Goetz’s Cow Tales flavors, including caramel, strawberry, caramel-apple and brownie. (PHOTO COURTESY OF SHEETZ)

The first two flavors available are a Caramel and Cream milkshake and a Strawberry Cream milkshake, made with the Cow Tales flavors.

“Our Caramel and Cream milkshake will feature the savory and nostalgic flavor of Goetze’s caramel and cream, while our Strawberry Cream Milkshake will have our customers wishing it was already summer,” Ryan Sheetz, vice president, marketing & brand for Sheetz said in a statement. “Partnering with a legendary brand like Goetze’s was a no-brainer for us.”

The caramel and strawberry shakes will be available until the fall, when a Caramel Apple flavored milkshake will replace Strawberry Cream. In January 2023, a Caramel Brownie milkshake will debut. The original Caramel and Cream will remain on Sheetz’s milkshake menu throughout the entire duration of the partnership, which ends in the first quarter of 2023.

The milkshakes are available for purchase at Sheetz stores at the made to order kiosk or through the Sheetz app.

Sheetz is based in Altoona and has more than 20,000 employees. The company has stores in Berks and Lancaster counties, but does not yet operate in Chester, Montgomery or Delaware counties.

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