SBA to host holiday marketing webinar for businesses

The U.S. Small Business Administration (SBA) is inviting small business owners to participate in a webinar designed to inform them about marketing their businesses for Small Business Saturday and during the upcoming holiday season.

The 30-minute webinar is scheduled for Monday, Nov. 14 from 3 to 3:30 p.m., and will be conducted via Microsoft Teams or by listening in on the telephone.

Each year, the SBA encourages small businesses to leverage Small Business Saturday to help drive more traffic to their businesses — whether it’s through their doors or to their e-commerce site during the holiday shopping season.

Last year, shoppers supported their local businesses — with Small Business Saturday hitting a record high with an estimated $19.8 billion in reported spending, according to a press release.

There are five different holiday marketing campaigns between Thanksgiving Day and Cyber Monday designed to help independent businesses “capture a larger piece of the critical holiday season consumer spending,” the Small Business Administration said.

During the interactive, live webinar, business owners can learn about the target audience for each holiday campaign — including Small Business Saturday — and receive marketing tips to implement. The webinar will conclude with an overview of SBAs Resource Partners that offer no-cost marketing consulting.

No pre-registration is needed to attend the webinar. To join the webinar on Nov. 14 visit https://content.govdelivery.com/accounts/USSBA/bulletins/3348232 and click the “Join Microsoft Teams Link,” or call 1-202-765-1264 and enter the conference code 857311334# when prompted.

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