New bridal boutique opens next month in West Chester

WEST CHESTER — It will be a first for the Philadelphia area — a bridal shop where customers can buy designer wedding gowns and adult toys all in one place.

Ever After Bridal is a boutique bridal shop in downtown West Chester, that caters to brides of various shapes, styles, and budgets — with a salacious twist. The 700-square-foot store carries gorgeous wedding gowns on the main floor, but the lower level is a tasteful adult shop.

“Our philosophy is that we want women to feel comfortable, confident, and empowered by the body they have been blessed with, and we’re excited to offer a little something extra if they choose to push the proverbial envelope,” said owner Andrea Olazagasti.

“My initial thought was to turn the basement into a Mother of the Bride and Groom area – a small extension of the main shop, but my husband, JT Hearn, co-owner of Roots Café, suggested doing lingerie and wedding night accessories,” said Olazagasti. “We then found a few designers that we adore for this ‘annex,’ and then neither one of us could stop smiling while browsing through our inventory options. We offer everything from modest satin sleepwear to celebratory wedding night lingerie and everything in between, including (gasp) toys for the bedroom! Our options aren’t just limited to brides either, as we cater to all women no matter their relationship status.”

Ever After carries a large selection of American and European designers that range in price from $2,000 to 3,000. These include Sincerity Bridal by Justin Alexander; Libelle; Anna Kara; and a PA exclusive on one of the most coveted bridal dress lines — Liv by Kelly Faetanini, a New York-based designer.

Olazagasti said her goal is to take the stress out of the process and help brides-to-be feel at home. Since it’s by appointment only, a bride will have the whole store to themselves (without a fee) when they shop.

“Whenever a bride walks in, I really want to make sure she feels comfortable,” she said. “It can be a vulnerable, nerve-wracking time, but I’m here to support them.”

Walk-in hours at Ever After Bridal are Thursdays and Fridays starting at 2:30 p.m. and by appointment the rest of the week. The store is located at 124 W. Market St. in West Chester. The official ribbon cutting, sponsored by the Greater West Chester Chamber of Commerce, is slated for Friday, Sept. 30, at 3 p.m.

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