Kimberton Whole Foods opens in Wyomissing

Kimberton Whole Foods opened for business Monday in Wyomissing, with a grand opening scheduled for the weekend of Nov. 11-13.

Terry Brett, co-founder and CEO of the grocery chain, said the store’s location in the Knitting Mills is ideal, and the organization is excited to open its second location in Berks County. A Kimberton Whole Foods has been operating in Douglassville since 2007. The Wyomissing location is the Chester County-based grocery’s chain’s seventh location.

“Repurposing an existing building, such as the historic Knitting Mills, turns an underutilized property into a productive business within the community without having to develop land,” Brett said. “Seeing that this location was neighbored by so many thriving independent businesses and future-focused institutions, made it evident that Wyomissing was the ideal location for our growing chain of markets. We are very much looking forward to joining the community.”

The Wyomissing store is the largest of Kimberton’s seven locations, allowing for expanded departments with a wider selection of groceries and other items.

“Kimberton Whole Foods’ average footprint has grown over the years,” explained Brett. “Our flagship store in Kimberton Village offers 5,500 square feet of retail space, while our new Wyomissing location is a total of 16,500 square feet with 13,000 of that for retail. This shift to a larger footprint is a result of the business’s growth and ever-expanding product selection.”

The Kimberton Whole Foods opened Monday, Nov. 1 in the Wyomissing Knitting Mills. (BILL UHRICH – READING EAGLE)

In addition to a full-service grocery store featuring local meats and proteins and organic produce, the store includes a café serving freshly made juices, smoothies and coffee drinks, sandwiches, salads, hot soups, sushi, grab-and-go-meals and other items.

“It definitely will be destination for a quick dinner or lunch on the go,” said Becca Settle, Kimberton’s director of marketing.

The Kimberton Whole Foods opened Monday, Nov. 1 in the Wyomissing Knitting Mills. The juice bar offers a variety of nutritious drinks. (BILL UHRICH - READING EAGLE)The Kimberton Whole Foods opened Monday, Nov. 1 in the Wyomissing Knitting Mills. The juice bar offers a variety of nutritious drinks. (BILL UHRICH – READING EAGLE)

The grand opening later this month will include promotions and samples from local food vendors, including beekeepers, cheesemakers, coffee roasters, pretzel bakers and others.

“There will be some nice surprises, and customers will be able to meet the makers,” Settle said.

A ribbon cutting is set for Friday, Nov. 11 at 11:30 a.m.

A Good Neighbor

Known for its commitment to benefiting the communities in which its stores are located, Kimberton Whole Foods will contribute excess inventory to New Journey Community Outreach, a nonprofit located in Reading that offers a daily soup kitchen and weekly food pantry, as part of its food donation program.

Kimberton works with Fiorenza’s Food for Friends, a Downingtown-based organization that links food service companies with local agencies to provide an alternative to discarding surplus food.

“Each of our stores has a primary local organization that picks up food that would otherwise be unused,” Settle said. “The main goal is to rescue food and prevent it from going into the landfill.”

Kimberton’s partnership with New Journey begins immediately.

“That relationship will begin as soon as we open, because we have a lot of perishable items that we want the organization to be able to use,” Settle said.

Kimberton Whole Foods also runs a Rounding Up at the Register program that allows customers to contribute to local nonprofits in their communities by rounding up cash register totals to the nearest dollar.

Kimberton then matches all customer donations. Since it launched the program in 2020, more than $500,000 has been raised.

Each store designates a different nonprofit to benefit for every month. Money raised at the Wyomissing store will benefit Helping Harvest in November and Opportunity House in December.

The Kimberton Whole Foods opened Monday, Nov. 1 in the Wyomissing Knitting Mills. Jonathan Colon stocks the bulk foods section. (BILL UHRICH - READING EAGLE)The Kimberton Whole Foods opened Monday, Nov. 1 in the Wyomissing Knitting Mills. Jonathan Colon stocks the bulk foods section. (BILL UHRICH – READING EAGLE)

Kimberton Whole Foods was started by Brett and his wife, Pat, in 1986 as a small farm store. In addition to Kimberton, Douglassville and Wyomissing, it currently operates independent grocery stores in Downingtown, Ottsville, Malvern and Collegeville.

The Kimberton Whole Foods opened Monday, Nov. 1 in the Wyomissing Knitting Mills. A bucolic mural created adorns the corner of the store above the dairy case. (BILL UHRICH - READING EAGLE)The Kimberton Whole Foods opened Monday, Nov. 1 in the Wyomissing Knitting Mills. A bucolic mural created adorns the corner of the store above the dairy case. (BILL UHRICH – READING EAGLE)

Plans for the Wyomissing store at The Knitting Mills mixed-use development were announced in September 2021. Last month, as work on the store was near completion, a community mural was installed at the new store — a partnership between Kimberton Whole Foods and Albright College. Additional community art will be painted on the outside of the store.

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