Fraser Advanced Information Systems names new president

WEST READING — Fraser Advanced Information Systems has named Melissa Confalone as its new president — just the second president in the West Reading-based company’s more than 50 year history.

In her new role, which was effective Jan. 1, Confalone is responsible for day-to-day operations, strategic planning for the company and will serve as a leader of the company.

Prior to her promotion to president, Confalone served as vice president of sales for the past six years. For more than 20 years, she served as a sales leader in the organization and has been part of Fraser’s leadership team, according to a press release.

During her tenure with Fraser, Confalone helped the company recognize “year over year growth in revenue across the board,” while leading the sales group to “record-setting levels,” the release stated.

“Melissa’s leadership across the sales side of our business is unprecedented. She has a deep understanding of the business technology industry and knows what it takes to be successful,” William Fraser, CEO of Fraser Advanced Information Systems, said in a statement. “Our company’s goal is to produce 50% revenue growth over the next five years, and Melissa is the person to lead us down that path. She is highly respected among our employees and in the industry, and we are excited to grow with her as a leader of the company.”

Confalone has spent her entire 30-year career in the business technology field starting her career as an account executive at a small, independent dealer. She served as a major account manager and a district sales manager before joining Fraser in 2002 as a regional sales manager. She earned her Bachelor of Science degree in marketing from Susquehanna University.

For more than 50 years, Fraser Advanced Information Systems has provided business technology to businesses across Pennsylvania, delivering technology solutions that optimize communications, improve productivity and cut costs, through partnerships with Sharp, Canon, Lexmark, HP, Microsoft, Yealink and Muratec, the company said.

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