Eagles gear is selling out as hype intensifies for Super Bowl

KENNETT — Eagles gear is in hot demand in Chester County, and local small businesses with a niche in sports aren’t turning a profit from the action.

Turns out, a business must hold a special licensing agreement to even sell Eagles merchandise. It’s not something that can be simply stocked via a quick vendor order over the phone or even online.

Thus, fans seeking to purchase Eagles merchandise — from jerseys to jammies — have a few limitations and none offer the chance to support a mom-and-pop local shop with a passion for sports. Instead, folks can shop at national chains that hold licenses to sell NFL merchandise including Rally House Exton, a Kansas-based company with more than 50 stores across the county.

“Due to the excitement of the championship win, our store staff is currently unavailable,” is the message that greets callers who phone-in to Rally House at its Exton’s Whiteland Town Center location. The auto

Eagles fans celebrate at The Creamery Jan. 21, 2023, in Kennett Square. 9 SUBMITTED PHOTO)

mated system advises people to check the Rally House website for all inventory updates.

Chester County residents can shop for Eagles’ apparel in-person at Walmart, Dick’s Sporting Goods, and of course online via Amazon or NFL.com.

At the Rally House in Exton, Eagles’ merchandise was flying off the shelves, especially jerseys with the new Eagles’ slogan ‘It’s a Philly Thing.”

In Lancaster County, the Eagles Pro Shop in Rockvale, at the intersection of Routes 30 and 896, boasts over 3,000 square feet of Eagles merchandise and sales are brisk.

Although one looks at a city’s team making it to the Super Bowl as a big win for the region that just doesn’t translate to locally owned small businesses with a niche for sports in Chester County. Like the Amazon Rainforest, so much has changed.

Regardless of where one can buy Eagles merchandise, the team is a symbol of unity for Philly. The underdog. The person, the team, who never gives up. Liberty forever, as Samuel Adams said in the 1770s after visiting Southeastern Pennsylvania.

This drive for liberty, for perseverance, for triumph through victory is as deeply rooted here in Chester County as this place’s ties to the American Revolutionary War, the Underground Railroad, the Abolitionist Movement, the poetry of Langston Hughes crying out for justice and the trails of the Lenni-Lenape that compose this region’s still every-winding roads today.

The entire region is, as a united whole, rooting for Philadelphia’s victory this year at the Super Bowl. Not because wearing official NFL gear is symbolic, rather moreover because the color green is now connecting us as one people.

“Fly, Eagles, fly,” inspires everyone to rise.

Philadelphia is the home of brotherly and sisterly love and that is the loyalty that drives fans to love the Eagles. It’s not just a team. It’s a family.

Kennett Square Councilman Bob Norris plans to watch the Super Bowl on February 12 with his family.

“We will all be together again to watch the Eagles beat the Chiefs with a 21 to 20 nail-biter,” Norris said. “We want Coach Reid to be welcomed coming back, but not too welcome. I guess it is just a ‘Philly thing.’”

He added, “Go Eagles!”

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