Out of Home (OOH) Advertising was an INR 3,910 crore economy in 2019 according to the FICCI-EY M&E report. At that point, Digital OOH added to just 2% (1 billion) of the all out OOH income and was relied upon to arrive at INR 200 crore by 2022 at a CAGR of more than 33%. In any case, the Covid-19 pandemic and ensuing lockdowns brought about an extraordinary change in the shopper’s utilization design.
India saw a remarkable development in Internet clients during the pandemic. In 2020, it had 622 million dynamic Internet clients, which is relied upon to arrive at 900 million clients by 2025 according to IAMAI-Kantar ICUBE 2020 report. This flood of Internet clients brought about the promoting business going through a change zeroing in on advanced publicizing. According to a new report by Dentsu, the portion of computerized publicizing expanded from 20% in 2019 to 29.4% in 2021, and before the finish of 2022, it’s anticipated to arrive at 32.7% offer. The center shift joined with the expanded number of clients brought about computerized publicizing being one of only a handful few areas that developed over the previous year regardless of the pandemic.