Little Rock Trojans Partner with Core Brewing for Branded Seltzer

Little Rock Athletics and Little Rock Trojan Sports Properties announced Thursday the unveiling of a Little Rock Trojans Branded Seltzer as part of a larger statewide partnership with Core Brewing and Distilling, based in Springdale.

Scarlet Letter, an award-winning, hand-crafted seltzer by Core that is low on calories and low on carbs, will produce a Trojan Edition of their Scarlet Letter Red seltzer. Highlighted by the Little Rock Trojans “Trojan Head” logo prominently on the can, the Trojan Edition of Scarlet Letter Red will feature the same delicious taste of cucumber, lime, ginger beer and hibiscus.

The Trojan Edition of Scarlet Letter will be available for sale at the Jack Stephens Center for every Little Rock Basketball game as well as being featured for sale throughout the entire state of Arkansas in retail outlets. Scarlet LetterTM  is the Official Seltzer of the Little Rock Trojans.

Thursday’s announcement also includes the addition of the Core Brewery Taproom in Springdale as the Official Trojan Rally Point and Travel Spot of Northwest Arkansas. The Core Brewery Taproom features the full lineup of Core’s offerings from beer to seltzer to the brewery’s line of “25th State Cocktails.” That lineup will be expanded with Thursday’s announcement as the Trojan Edition of Scarlet Letter Red will be included, along with Trojans paraphernalia to decorate the taproom and brewery.

“We, at Core | Scarlet Letter, are very proud to partner with the Little Rock Trojans as their ‘Official Seltzer,’” said Jesse Core, CEO and Founder of Core Brewing & Distilling. “(UA) Little Rock has a strong tradition of excellence in academics, athletics and much more. My children are eighth-generation Arkansans, and one thing is clear; we love the state of Arkansas! I look forward to enjoying a cold Scarlet Letter while watching the Trojans soon! Go Trojans!”

The partnership and addition of a Little Rock Trojan-branded seltzer is part of a larger sponsorship deal that Core Brewing and Distilling recently signed with Little Rock Trojans Sports Properties and the Little Rock Trojans Athletic Department.

“We are excited about this partnership with Core Brewing,” said Logan Davis, General Manager of Little Rock Trojans Sports Properties. “Their team will be working in coordination with our staff in helping to promote and grow the Little Rock Trojan brand as well as the Core Brewing offerings around the Natural State. All of our coaches and administrators look forward to competing and recruiting around the state in communities with the Trojan Edition of Scarlet Letter Red.”

Fans excited to try the Trojan Edition of Scarlet Letter can jump on the opportunity by purchasing their Little Rock Basketball season tickets today. Several other options exist for basketball fans in the Capital City to experience the new features of the Jack Stephens Center with a Flex Plan package that includes 10 flexible admissions or by selecting one of two (or both) Mini Plans, offering five preset game dates for as low as $39.99.

The Trojan men’s and women’s basketball teams will open their home seasons on Thursday, Nov. 10 in a doubleheader at the Jack Stephens Center, which is part of the university’s Homecoming Week celebrations. The women’s team will host Arkansas-Pine Bluff at 5 p.m. while the men will host Arkansas Baptist at 7:30 p.m. with the Homecoming Court and Royals announced at halftime of the men’s game.

To purchase your season tickets or to take advantage of the Flex Plan or Maroon or Silver Mini Plans, call 501-916-3257 or email [email protected] today to reserve your seats for the exciting action as basketball returns to the Capital City and the Trojans begin play in the Ohio Valley Conference.

For the latest information on Little Rock Athletics, make sure to check out You can also find the Trojans on social media at @LRTrojans on Facebook, Instagram and Twitter.

Get the latest Trojan news – including the weekly Trojan Report – delivered to you direct to your inbox by signing up for Little Rock Trojan E-News here.


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