Arkansas WTC Names New Trade Directors, Global Project Manager

The World Trade Center Arkansas announced Monday the hiring of three new team members to assist in growing exports from the Natural State. Jana Carter is the Center’s new Global Trader Director and Foreign Trade Policy Advisor; Ed Mabry has been named Global Trade Director for Aerospace, Agriculture and Forestry; and Lisa Parmeter has been named Global Project Manager.

The mission of the World Trade Center Arkansas is to grow trade and increase state exports by connecting Arkansas businesses to the world through international trade services. The Center, located in Rogers, is part of the University of Arkansas and serves as the trade promotion arm for the Arkansas Economic Development Commission.

“This group brings a global perspective and nearly a century’s worth of experience in several international fields: business, trade, diplomacy, art and culture,” said Denise Thomas, Arkansas World Trade Center CEO.

“They’ve already hit the ground running and are connecting Arkansas small businesses with the tools they need to grow their global footprint. The WTC Arkansas is proud to welcome this amazing group of people,” Thomas added.

Jana Carter is a senior executive and attorney with broad and successful domestic and international experience advising large corporate clients and federal agencies regarding public and government relations, reputational issues and business development, including new market entry and market exits. Carter has a well-established network of business and professional relationships with multiple U.S. and international markets including Europe, Asia, Africa and Latin America. Before joining World Trade Center Arkansas, she was a consulting general counsel and external relations advisor for a start-up headquartered in Los Angeles.

Ed Mabry brings over 40 years of experience in global business development to the Arkansas WTC. Raised around agriculture, Mabry applied that knowledge to help John Deere expand its agricultural presence worldwide. He served as an expat advancing the business in China, India and Turkey. After his work with John Deere, Mabry served as a development director for Independence County, Arkansas. He is interested in aerospace and established aviation schools in Turkey and was instrumental in setting up an aerospace business incubator for Arkansas. Before joining World Trade Center Arkansas, Mabry worked for the University of Arkansas Cooperative Extension Service.

Lisa Parmeter has experience across a variety of businesses with a focus on operations and human resources. Parmeter is an entrepreneur, establishing Call Sign, a coffee roasting e-commerce company that provides financial and in-kind support to a range of nonprofits that support veterans and military families. An accomplished artist with artwork in two museums, she also runs an art and design business through both print and online platforms.

READ ALSO: The Big Picture: Denise Thomas taking on international trade at Arkansas WTC

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